Thursday, August 19, 2010

Labels

Rid here:  Well, I have finalized the labels for our four glorious simmer sauces.  They are elegant yet have a sense of "inviting" to them.  People seem to like them....and find them.... "inviting".

 



We are now waiting to fix the Mediterranean Tomato simmer sauce. The co-packer keeps using this big ass blender that whips up whatever is in the kettle. I think its making certain ingredients milky--thereby making the tomato sauce pinkish in color.  No. We need it to be red. Fresh garden-like red.  It will happen.  In our lifetime...we hope.

We also now need to get new nutritionals for each sauce. And final ingredient lists to add to the label. In our lifetime, we hope.  It takes so f**cking long to get anything done!!   I feel like I'm stuck in a big vat of molasses.

We are also weighing the idea of running 100 cases for our first run instead of just 30 cases.  Don't want to be caught shorthanded if someone wants to order a significant amount.  Don't want a bizillion jars of sauce in our garages either. (Actually, we can warehouse them at our co-packer. Costs oodles more $$ though.  Uggh.  But like they say, you can't make money without spending money.

Stay tuned...there is a lot coming as we approach production day.

2 comments:

  1. It is great watching the progress. You guys keep on keepin it real. Real funny, real mushrooms, real red peppers. I love the sauce and want more so I vote for the 100 cases...you can keep it in my garage boys!

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  2. In just a few days the sauce guys go big time with the launch of their simmer sauces. News has it that the whole world is going to be clicking those add to cart buttons--cant wait!

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