Doing Something Right…

Michael A. here.  Well, we must be doing something right.  Not only are people buying our sauces but now they are coming back to buy more!  That is the true measure of success.  It’s easy to get them to buy the first time, it’s much, much harder to have them come back and buy more.  AND, more gourmet shops are starting to order our sauce!  We are watching our inventory levels fall…so much so we are having a meeting with Rid’s favorite folks, THE CO-PACKERS, later this week.  Time to discuss that next production run.  And to see if my eyes get real small again.  I’ll leave that for Rid to report on.  One thing is for sure, this next production run won’t be for the minimum! 

Rid mentioned we went back to school.  St. Joseph’s University Food and Marketing program had us in one of their senior classes.  The class had been assigned our company as their mid-term exam.  We sat in on the class while they reviewed our company, our products, our business strategy, etc, etc.  We were impressed.  They were a bunch of very bright young people!  We had fun hearing their perception of our company and what we were doing and we got to answer their questions on why we have done what we have done.  (As if we really know…..)

And just this afternoon our PR guru, Eileen Acello, let us know we are featured, as a Top Story no less, on Food and Beverage World.Com.  (FBWorld,com) Wow, what a nice write up.  We really must be doing something right!

Stay tuned… more exciting things are in the works.  More media coverage, new products, holiday specials and who knows what else…

"I'll give em a try"

Well folks, we are in business. Stores are beginning to order our superb simmer sauces for their stores and sales are pretty good!  Some stores are sampling and when a customer walks into their store, they notice the wonderful smell of our Piccata or other sauce and ask, "Mmmmm, that smells good, what is that?" BINGO- thats the way to make a sale for sure!

We are showing off our sauces daily and know a time will come when we need to expand through the use of distributors.  Running around from store to store aint easy. I find myself exhausted by 4pm. Right now though, we want to meet our clients face to face. Know their business and work with them to maximize sales. It's a learning curve for us.

Eileen, our marketing guru, is trying to get us on TV. Articles are coming out which are giving us high marks for our sauces.  We are on our way......gotta keep that snowball growing!

A lot of customers are buying our 4-pak to give as Xmas gifts this year.   A tasty choice indeed!

Stay tuned--and buy our sauces online or in one of our retailers--if you live near Philly.