We are cleared for takeoff!

After months and months of this n that and push and pull and not knowing what the heck is (or was) going on.... we are now cleared to sell our simmer sauces in Whole Foods! Yes. Finally. I've said many times that the food biz moves slowly. It does. Very slowly. But in this case, patience was a virtue, my friends. We'll start with a few stores in the Philly region and go from there. If you shop at one, let them know about us...that is, if you like our simmer sauces....and tell them to check us out. One reason I'm glad we're going into Whole Foods is because they have a high standard for the food they sell. There is so much crap out there that calls itself food. Chemicals. Sugar. Preservatives. Enough sodium to choke a horse. Food you wouldn't serve your cat or dog. The trend is starting to reverse itself however. Overly processed food is starting to take a hit. People are wising up to the fact that a good healthy diet is important. Reading labels is important. If you don't....you should. You'll be horrified by the fat and sodium levels in a lot of what you think is "natural" or "healthy". Low calorie frozen entrees contain upwards of 500-700mg of sodium in order to give them some sort of flavor. Yikes! Our ingredients flavor our simmer sauces....we don't rely on sodium to provide taste. SO... there you have it, my saucier friends......we are working hard to redefine how America (and the world) shops for food. We will NEVER create a food item that contains junk. Lizbeth Lane Cuisine respects your health and wellness.

Two days in casinoland!

Well, Michael and I have now recovered from another adventure of showcasing our sauces at a major food show. We headed north to The Foxwood Casinos in Connecticut last week where our new distributor, Bozzuto's Distribution, was having a buyers show. We were one of many companies displaying and sampling our SKUs to a variety of independent food store buyers from all over New England. We didn't sell as many as we had hoped but it was a good start. Those who sampled our simmer sauces loved them! They also were intrigued by the news of our upcoming pizza sauce launch.

As for the four new pizza sauces....we are now in the process of getting production costs. This is going to be a critical part of the launch. What will they cost to cost produce? This will determine retail pricing. We shall see. Either we're gonna be real happy or we're gonna be really bummed. The demand is high. The interest is there....they taste incredible! Now it's all about getting the price point right.

Stay tuned......