Friday, September 16, 2011

Living on the edge!!

Well, again, we have been so busy that we haven't had time to make entries into this blog--til now. Up to our necks in logistics, and expanding our markets.

Lots is happening, that's for sure!  Michael A. and I have been traveling a lot and lining up brokers to hawk our simmer sauces. We have also hooked up with a large distributor which sells to many of the best food store chains along the east coast.  This distributor is hosting a large trade show next week in Orlando and we'll be there exhibiting our fabulous simmer sauces. What makes this show unique is that its strictly for buyers from food stores. Its an order writing show!! No pussy footing around here my friend, so we're hoping to write a bazillion dollars worth of orders and finally start turning the corner financially.

Man, we have spent a ton of money to get this company moving.  Money for displays, airfare, hotels, tolls, marketing, consultants, and when some big orders hopefully come in, we'll need to spend a s***load of money on a large production run of our sauces...like 1000 cases of each sauce. That comes to 24,000 jars of simmer sauce!!!  Yes... we are in it up to our necks now.  This isn't the little startup deal anymore. We are now running with the big dogs.

We have learned that the ONLY way to make money in the food biz is to sell volume.  we love our gourmet retail clients--they also helped us learn a lot about the food business. But we are also focused on volume sales to finer food store chains like Whole Foods, the fresh Market and the likes.

We are now "living on the edge".  Right there on the brink... of becoming a real player in this food business. These are anxious yet exciting times for us!

Orlando, here we come!! Oh, please be good to us.....please!