Rid here: Okay, the sauces are still at the co-packer. The sauces need to be pH tested 48 hours after production. After pH approved and FDA approval, we ship em to our fulfillment house in Thorndale, PA.
This is not just any fulfillment house though. They are called HandiCrafters. It is a non-profit organization that employs people who are physically and mentally challenged. My stepson, Rob works there and loves it. These folks do a great job and HC provides a fabulous way for these people to really take pride in the work they do. I believe these people, despite their limitations, actually do a better job than other fulfillment places. And yes, they are more affordable than for-profit fulfillment companies.
Our marketing guru, Eileen, from Acello Media, is busy getting the word out. Here there and everywhere. Our strategy is to contact every single person in the food trade and let them know that our simmer sauces are about to hit the market. We are doing PR releases, food blog entries, email blasts and more. My email box is filling up fast! Ahhhhh!!!! Slow down Eileen!! People are starting to come out of the foodie woodwork and take notice though--that's a good thing.
As for designing all our marketing materials-- thank God that I am an art director by trade. I designed the website, our labels, our brochures, our data sheets, our ads, our logo, shot and cut our videos....(I want Michael A. to read this list and realize Ive saved us about $50,000 so far). tee hee hee.
Yes, its getting a little crazy. I dont understand all these foodie bloggie type websites though. Dont know how to add the friggin items properly. But social network marketing is a biggie....gotta do it.
There are so many new avenues for marketing these days--it's hard to keep up. When I worked in ad agencies in NYC, it was basically ads, TV spots and collateral support materials (brochures, posters, etc.)
Im hungry....gonna go toast me a big "everything" bagel.
Til later..
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