Tuesday, July 27, 2010

Done.

Rid: Well.... we did it. Finally. We have our prices and they are as low as they're gonna get. Amen. Michael A. and I are confident that this is the end of searching for the super low price for manufacturing our sauces.  So we now move ahead.

Next comes what's called a batch test. This is where we create each of our four sauces in 3 gallon batches.
This is truly a critical stage. Because, as I mentioned in an earlier post, this is where the rubber meets the road--where the tongue meets the sauce- here's where the taste of each sauce will be finalized. Tweaked to be the sauce our sauce junkie customers will taste and hopefully love.  Oh God....this is crunch time. They MUST be better than good. They MUST be fabulous.  Will that take another friggin 2 months?

We are going to try and schedule the batch test for next week.

While we wait, we are also again on the move... I guess. We are still shooting for production in late August. Our fans are cheering us on. I'm working on designing point of sale items for the stores. Designing shelf talkers, decals for store windows, posters, etc., searching out suppliers for our spice display. Did I mention we were also coming out with recipe portioned spices?  we're negotiating pricing and strategies with internet marketing specialists.  We're finalizing contracts with the co-packer. Finalizing liability insurance coverage and costs.  Hooking up with people who have been down this road and learning from them as we go. So making a sauce and selling it is simple...right?  Hahaha.....ughh.

We are on a mission. We are going to give you a line of sauces that you will love. There is so much crap on the market these days. We are going to blow people's taste buds away! I guess you could say I am re-energized.  I gotta admit, the price thing really got me down. The production price war was brutal but we survived. Now comes the batch test!  Is ground hog day about to rear its ugly head again?  Stay tuned.

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