Well....we are back from 3 days of selling, selling selling at the DC Fancy Food Show. It was a roaring success! We "WOWED" a large number of interested companies that might be able to help our simmer sauces grow and expand in the retail marketplace. We met retailers, distributors, brokers, packaging, co-packers, food sources, internet gurus, media outlets and a slew of other companies and people who love our samples of the best simmer sauces on earth. We were even interviewed by CBS radio so we could tell our story!
What impressed us most, is that the majority of those we met "got it" in terms of seeing how unique our simmer sauces are. They understood that the glutted sauce market did NOT apply to our unique niche.
Was the show a success? We won't honestly know for a few months. You see, it takes awhile for these contacts to come back to us. Nobody was buying at the show except one new retail customer who made a pretty large order!
As for the rest of our trip-- Michael A. had a room with a busted TV, so they moved him into a frigging huge suite with living room, sauna, balcony with a panoramic view of the whole city! Im not angry about this....nawww..... but I won't forget about this either. He owes me one, since Im the guy who was able to get our rooms at half the going rate. (don't cha think he should've given me that room as a token of his gratitude for having saved the company hundreds of dollars?----no? I didnt think so....)
It was also blazing hot. 107 degrees on Tuesday. People were cursing the heat as they struggled to pack up their stuff and move it out of the convention center. The center had the worst system (none) for helping small exhibitors like us to move in and out. We had to use regular elevators to move our stuff!
The line waiting for these two---yes two..... elevators were long and the wait was over a half hour.
THEN....we had to take another elevator, which was shut down. A real mess! Oh...and the people parked outside the DC convention center waiting to get packed up were all given parking tickets!
Nice, huh?
Oh well....the show is over and now it's just about to begin for us! Stay tuned.
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