Monday, July 4, 2011

Whole Foods....where art thou?

Lizbeth Lane Cuisine makes the finest simmer sauces in the solar system....right? Right. That's why it's so frustrating that it's taking a long time to be approved by Whole Foods.  We have waited 9 weeks so far.... three Phila. WF stores want our sauces in their stores. More will be lining up soon..... our vendor form was submitted by a local WF manager, which corporate needs to approve.

I mean, Whole Foods is a fantastic store and we are fantastic simmer sauces--a perfect marriage-- we're unique (and loved--like Whole Foods!)  Our sauces are quickly becoming staples in customer households!  We're not some weird, exotic glaze or marinade that might get purchased once a year.  Our fans purchase our sauces 2-3 times per month!  We're certainly NOT another pasta sauce (Oy! The world doesnt need another super duper pasta sauce--or another BBQ sauce...or salsa!)

So, we'll be patient and hope we get approval soon. Like within a week or two.  Remember, the food biz moves sssssslowwwwwlllllyyyyyyyy.....

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