Wipe out!

Rid here....
Well, it's the height of demo season for us. We are setting up our tables and sampling our luxurious simmer sauces to store customers around the Delaware Valley. Man....the response is fantastic. So many people are loving them! They try them and then they buy them. Well, duh, that's the idea, right?

They love that we're local. they love the crew we've hired to do the demos. They are doing a terrific job. Michael and I are doing some demos as well. It's tough being on your feet for 4 hours at a time, but hey, that's the deal. No way around it. Today, Michael cleaned out the McCaffrey's store in Yardley, PA. Not a friggin jar left. One of our demo pros, Amanda, cleaned out the ACME store in Newtown Square as well. Today, we sold over 64 jars of sauce. That's a good day...no?!! These stores are happy to order more....and so are we!

We've learned that demos need to take place on a weekend. That's when folks are doing their big week's worth of shopping. Unlike me, who bounces into my food store almost every day to buy a few things. I love to see these dads and moms dragging their kids around the store on the weekend. We end up being a "culinary oasis" where they can stop for a moment and sample the good stuff during their mad dash up and down the aisles. Even the kids love our sauces. It's funny too, how the kids will sample the sauces and then tell their mom to buy some. Yes... we always get mom's permission to serve the little ones. And yes....mom will buy a jar or two.

Tuesday we do a big food show at ACME corporate offices. All their buyers and managers will be there. We'll be sampling up a storm there, too. All four sauces. What stores we're not presently in will now get a chance to taste the world's finest simmer sauces.