On the brink. Yes...that's where we are. The edge of greatness? Not sure, but it's the edge of something big.
We have been meeting with brokers and distributors who handle the east coast. They all seem to want to do business. We kick around pricing, trade allowances and promotion allocations...fees, timing, expenses and listening to our consultant, John, who chats it up with whomever we are meeting with-- he seems to know every friggin person in the business!
This broker/distributor thing is the tricky part. It's also a reality check. The dreams of making oodles of cash are gone. At least for now. Michael and I have quickly realized (ugghh) that this is a volume business. The margins are slim. You have to sell a ton of product in order to make any money. It's not like making a hat in China for $0.90 and selling it in the USA for $20. Those are definitely NOT food businesses!
If you want to make gobs of money, don't do the food thing. Sell widgets. Or a goofy hat. Or the next pet rock.
We will probably end up making 10-15% profit before taxes. The hat guy will make a tad more, don't cha think!!??
But hey, it's only money (or a lack of) and Michael and I are in it for the long run. We shall press on and WILL sell volume in good time. First, a pallet. Then two. Then a pallet of each sauce. Then 2 or 3 of each. Then a truckload....
Stay tuned....
